It’s the week of Valentine’s Day, so this week is all about Valentine’s songs or songs that are generally about love. While GEM’s most recent single Sugar Baby isn’t explicitly about Valentine’s Day (at least they don’t mention it in the song), it’s pretty undeniably Valentine’s day themed – the title and repeated phrase in the chorus about sugar, the whole theme of love, and the fact it’s being released as close to Valentine’s Day as possible (February 15).

Sugar Baby’s PV was released right on December 31 last year, and ever since I’ve been listening to it very regularly. It’s upbeat and peppy, and the title fully explains just how cutesy it all is. It’s the epitome of bubblegum pop. And yet, it is one of the catchiest songs of the year so far, and I’ve been listening to it almost nonstop since its release. If you like peppy, upbeat pop and are in a happy Valentine’s mood, Sugar Baby by GEM is definitely a good option.